40th Anniversary Tour & End Of The Road Tour — both for parts of Eu and Ger
The Target
Extensive Media coverage

Extensive media coverage in Europe (excl. UK) for KISS’ 40th Anniversary World Tour (2015) and End of the Road Tour (2019) and to increase ticket presales and to filter and monitore on tour press requests  (thus subsequently a higher demand of tickets.)

The Execution
pre-tour interviews & on-tour Press support

Promotion phase: Acquisition and execution of pre-tour interview requests. Due to profound experience in dealing with high class artists, interview timings of every single band member and requests from local promoters in the different EU key markets and national media could be coordinated smoothly.

During the actual tour our focus lay on appointing guest list, photo pass and face-to-face interview requests and execute them on each tour day in close cooperation with tour and production Mgmt respecting all security measures. This included an international face to face press day, coinciding with the European tour start in Leipzig.

"Working with Head Of PR means working with the best. Also, they wear great hats."

Chino Moreno, Deftones

The Results
Key Media Coverage at scale

2019: arranging and hosting German key media interviews at Los Angeles “End of the Road Tour” US press junket. Metal Hammer (Germany) cover story, incl. 4 different cover artworks for each of the current band members, exclusive 7’’ vinyl, Gene Simmons in temporary function as the magazine’s editor in chief (on location in Berlin). BILD German wide Full page feature of tour start incl Gene Simmons picture on front page. Coverage of major news agencies like DPA, RND, APA and others, major national tv coverage like ARD Tagesschau, Brisant and others.

Sounds Nice? We'd Say so!

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